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Transparent PNGs, honestly explained

A transparent PNG lets a product sit on any background — your site’s colours, a banner, a catalogue. What transparency actually is, how to keep it through editing, and the honest limits of prepping one.

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Step by step

  1. Start from a cutout you made in a photo editor, or a photo shot on a clean single-colour background that your editor can key out.
  2. Save and keep the file as PNG — JPG has no transparency and will fill the empty area with white.
  3. Resize and compress the PNG here for web use, checking edges at 100% zoom for halos.
  4. Place it on your real background and export the final composite as JPG for listings that need one.

Tips from people who do this a lot

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FAQ

Why did my transparent image turn white?

Something in the chain saved it as JPG. Convert back to PNG immediately and re-check after every step.

PNG or WEBP for transparent product shots?

WEBP supports transparency and is smaller; PNG is the safer choice when other software must open the file.

Is this really free?

Yes — every tool on this site is free. A short ad before your download is what pays the server bills, so nothing needs a paywall or an account.

Keep going

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