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How to compress images without losing quality
A 6 MB photo on a product page is a conversion killer. Smart compression shrinks the file 60–80% while your eyes see no difference.
Open the Image Compressor — free →Advertisement
Step by step
- Upload the image to the Image Compressor.
- Choose a quality level — 80 is the sweet spot for web photos.
- Download the compressed file and compare: same picture, fraction of the bytes.
Tips from people who do this a lot
- Resize first if the display size is smaller than the image — pixels you never show are pure waste.
- JPG for photos, PNG only for graphics with text or transparency, WEBP if your platform takes it.
- Product photos: compress the gallery, keep the zoom-view originals one notch higher.
FAQ
What does quality 80 actually mean?
The encoder discards detail your eyes are bad at seeing (fine chroma noise) and keeps edges and structure. At 80, side-by-side differences are negligible for photos.
Can I compress a PNG logo?
Yes, but vector-style graphics often shrink better as PNG with reduced dimensions than as JPG.
Is this really free?
Yes — every tool on this site is free. A short ad before your download is what pays the server bills, so nothing needs a paywall or an account.